Legal GEO & AI SEO. Models say “speak to a solicitor”. Be the one they name.
Ask an assistant a legal question and it explains the general position, then tells you to get advice. That handover is the most valuable moment in legal marketing - and most firms are entirely absent from it.
The moment a model hands over
Legal prompts almost always end in a referral to a professional. Whether that referral is generic or names your firm is the difference between a wasted answer and an enquiry.
Do I have a claim for unfair dismissal?An eligibility question. The model explains the test, then hands over - the point at which a firm can be named.
Best employment solicitors in [city]A direct shortlist prompt where jurisdiction, specialism and demonstrable expertise decide inclusion.
How much does conveyancing cost with a solicitor?A pricing prompt. Published, structured pricing is both a regulatory expectation and a citation advantage.
What's the time limit for bringing a [type] claim?Information prompts where being the cited authority builds the standing that wins referral prompts.
We build your prompt set from your own category and run it against live models - these are illustrative.
Jurisdiction is everything
Legal is unusually winnable because the answer must be jurisdiction-specific and models know it. Firms that make their jurisdiction, specialism and expertise unambiguous get named. Generic national content gets ignored.
Law is local, models know it
England and Wales, Scotland, Northern Ireland and every other jurisdiction differ. Explicit jurisdiction signalling is a direct visibility advantage.
Named practitioners carry weight
Content attributed to identifiable, qualified solicitors is treated very differently from anonymous firm content.
Published pricing gets cited
Transparent, structured cost information is both an SRA expectation and one of the most quotable things a firm can publish.
What legal GEO involves
Legal prompt audit
We test the referral, shortlist and information prompts across your practice areas and jurisdictions, and see which firms are named.
Practitioner entity building
Establishing named solicitors as recognised entities with verifiable qualifications, regulatory standing and authored content.
Answer-shaped legal content
Accurate, jurisdiction-specific explanations built to be the source a model quotes - reviewed and signed off by your team.
Directory & third-party signals
Consistency across legal directories, regulator records and review sources, which models weight heavily.
Built for a regulated profession
Legal marketing is governed by professional conduct rules and models are conservative in the category. Both push in the same direction: accurate, measured, evidenced content with no promises about outcomes.
Content is built to sit inside SRA requirements, including transparency rules on price and service information where they apply.
We never publish claims about guaranteed results. They breach conduct expectations and models discount them anyway.
All legal content is drafted for review and published only with sign-off from a qualified member of your team.
Aggentic provides marketing services. We are not a law firm and this is not legal or regulatory advice. All legal content is subject to your own supervision and sign-off.
How we measure legal GEO
- Named-firm rate on referral and shortlist prompts
- Practice-area and jurisdiction citation share
- Practitioner entity recognition in model answers
- Accuracy of model-stated services, locations and pricing
- Legal directory and regulator record consistency
- AI referral traffic and enquiry attribution in GA4
- Before/after prompt testing on live models
- Supervision sign-off recorded on every published asset
We work across regulated and high-consideration categories
Legal GEO questions
What is legal GEO and AI SEO?
Will an AI assistant actually recommend a specific law firm?
Why does jurisdiction matter so much?
Is publishing pricing really an advantage?
How do you handle accuracy and professional conduct?
Do you work with firms outside England and Wales?
See which firms AI names in your practice area
We'll test the referral prompts in your jurisdiction and practice areas and show you exactly where the handover is going instead of to you.
Marketing services only. Aggentic is not a law firm and this is not legal advice.