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Generative & Answer Engine Optimisation

Get cited by AI. GEO, AEO & AI SEO that writes you into the answer.

GEO, AEO and AI SEO for brands that need to be recommended inside ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews - not buried on a page of links nobody clicks any more.

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The shift

The answer is the new front page

People have stopped scrolling ten blue links. They ask a model and act on the single answer it gives back. If that answer doesn't name you, the search is over before your SEO ever loads. Generative Engine Optimisation is how you get written into the answer itself - cited, trusted and recommended.

answers, not links

The answer is the SERP

Models synthesise one response from many sources. You're either a source it trusts or you're invisible in the result that matters.

entities, not keywords

Be a known entity

AI recommends what it understands. We build the entity, evidence and structure that make your brand legible and quotable to a model.

citations, not rankings

Win the citation

We measure whether you're referenced and recommended, then close the gap against the competitors who currently are.

Services

What GEO, AEO and AI SEO cover

audit

AI citation & visibility audit

We test what ChatGPT, Gemini, Perplexity and AI Overviews say about your category - where you appear, where a competitor is recommended instead, and why.

strategy

Entity & content strategy

Knowledge-graph and entity work, source authority and answer-shaped content built to be quoted verbatim by a model.

structure

Structured data & machine readability

Schema, clean markup and factual consistency so models can extract your claims with confidence.

measurement

AI referral measurement

GA4 and log-level tracking of assistant and AI-search referrals, with before-and-after experiments run on live models.

How we work

How we run a GEO programme

01

Benchmark

We map your current AI visibility across the models and answer engines that matter in your category.

02

Diagnose

We find the citation gaps - the prompts where a competitor is recommended and you aren't.

03

Build

Entity, content and structured-data work that gives a model both a reason and a source to cite you.

04

Test

Controlled before/after experiments using live models as the test surface, so change is proven, not assumed.

05

Report

Plain-English reporting on citation share, AI referral traffic and what moves next.

Where it fits

GEO, AEO, AI SEO - same job, different surface

Traditional SEO optimises for a page of links. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) optimise for the single synthesised answer a model returns. ‘AI SEO’ is the umbrella over both. Getting cited is not the same as ranking - it takes entity authority, evidence and structure a machine can trust. That is exactly what we build.

GEO

Be the source generative models build their answer from.

AEO

Win direct answers and Google's AI Overviews.

AI SEO

The strategy that ties classic search and AI search together.

Deliverables

What you get

  • Baseline AI visibility & citation-gap report
  • Prioritised entity and content roadmap
  • Structured-data and machine-readability implementation
  • Answer-shaped content built to be quoted
  • AI referral tracking configured in GA4
  • Before/after model experiments proving lift
  • Monthly citation-share reporting
  • A clear path from classic SEO into AI search
The agentic web, end to end

Cited is step one. Then get chosen and reachable.

AAIO

Get bought by agents

Make your site something an AI agent can trust and check out on.

ARO

Get found by agents

Be retrievable across every feed and source agents pull from.

Reputation / RTBF

Control the narrative

Correct what AI says about you and exercise your right to be forgotten.

FAQ

GEO, AEO & AI SEO questions

What is Generative Engine Optimisation (GEO)?
GEO is the practice of getting your brand referenced and recommended inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews. Instead of optimising to rank a page, you optimise to be a trusted source a model cites when it answers a question.
How is GEO different from AEO and AI SEO?
They overlap. GEO focuses on generative models, AEO on direct answers and AI Overviews, and 'AI SEO' is the umbrella term covering both alongside classic search. In practice we run them as one programme because they draw on the same entity authority and structured data.
Can you actually influence what ChatGPT or Gemini says about my brand?
Yes, within limits. Models draw on sources they can find and trust. By improving the evidence, structure and third-party signals about your brand, we make it more likely a model cites and recommends you, and we prove the change with before-and-after tests on live models.
How do you measure GEO results?
We track AI and assistant referral traffic in GA4, monitor citation share across a set of category prompts, and run controlled before/after experiments using live models as the test surface, so improvements are demonstrated rather than assumed.
Do I still need traditional SEO?
Usually, yes. Classic search still sends real traffic, and the authority you build for it feeds directly into how AI systems treat you. GEO extends your SEO into AI answers rather than replacing it.
Do you work with brands outside the UK?
Yes. We're based in the UK and work with clients worldwide, since AI answer engines are global by default.

Find out what AI says about you

We'll benchmark your current AI visibility, show you the citation gaps against your competitors, and map the fastest route into the answer.

Start a project → Try the Agent Query Simulator