Be present everywhere agents look. Agent Reach Optimisation (ARO).
AAIO makes your own site agent-ready. Agent Reach Optimisation makes sure agents find you in the first place - across every feed, catalogue, marketplace and data source they pull from before they ever reach a website.
An agent only chooses from what it can reach
Before it compares merchants, an agent assembles a shortlist from feeds, catalogues, retrieval sources and the third parties it trusts. If you're not in those sources, you're not in the consideration set - and no amount of on-site optimisation can save a brand the agent never retrieves. Agent Reach Optimisation expands that surface area.
Agents shortlist before they shop
The consideration set is built from retrievable sources. Miss the sources, miss the shortlist entirely.
Reach is a surface count
Feeds, catalogues, marketplaces, endpoints, trusted third parties - every surface is another way to be retrieved.
Off-site is the new frontier
On-site readiness matters, but distribution across the agent ecosystem is where reach is won or lost.
What Agent Reach Optimisation covers
Agent source audit
We map where agents actually source candidates in your category - the feeds, catalogues, retrieval sources and third parties that feed the shortlist - and where you're missing.
Feed & catalogue engineering
Clean, complete, agent-consumable product and data feeds, syndicated to the places that matter.
Endpoints & MCP exposure
Machine-accessible endpoints and MCP surfaces so agents can retrieve you directly, not just crawl you.
Third-party & marketplace presence
Consistent presence across the aggregators, marketplaces and trusted sources agents lean on.
How we expand your reach
Map sources
We identify the retrievable sources agents draw on to build shortlists in your category.
Find the gaps
Where competitors are retrievable and you aren't - by surface, feed and source.
Engineer reach
Feeds, catalogues, endpoints and third-party presence built for machine retrieval.
Syndicate
We push clean, consistent data to the surfaces that expand your reach.
Measure reach
Ongoing tracking of how many agent-accessible surfaces you appear on, and where to grow next.
Reach, then readiness, then citation
Think of it as a ladder. Generative Engine Optimisation gets you mentioned in answers. Agentic AI Optimisation makes your site agent-ready to transact. Agent Reach Optimisation sits underneath both - making sure agents can retrieve and consider you across the wider ecosystem in the first place. Reach feeds readiness feeds citation.
Get retrieved and shortlisted across the agent ecosystem.
Get chosen and checked out on your own site.
Get cited in the generated answer.
What you get
- Agent source and shortlist audit for your category
- Feed and catalogue engineering built for machine retrieval
- Machine-accessible endpoints and MCP exposure
- Third-party, marketplace and aggregator presence plan
- Data-consistency fixes across every surface
- Syndication to the sources agents actually pull from
- Agent-reach coverage reporting
- A benchmark of your reach against direct competitors
Reach is the foundation. Build readiness and citation on top.
Agent Reach Optimisation questions
What is Agent Reach Optimisation (ARO)?
How is Agent Reach Optimisation different from AAIO?
Why does off-site reach matter for AI agents?
What is MCP exposure?
How do you measure agent reach?
Can ARO run alongside GEO and AAIO?
See where agents can't reach you
We'll map the sources agents pull from in your category, show where competitors are retrievable and you aren't, and engineer the reach to close it.