B2B GEO & AI SEO. The shortlist is now built before you hear from anyone.
Buying committees research suppliers with an assistant long before an RFP exists. By the time you get a call, the field has been narrowed to three or four names. B2B GEO is about being one of them.
Low volume. Very high value.
Nobody optimises for these prompts because the search volume looks negligible. But a single shortlist inclusion in enterprise procurement can be worth more than a year of consumer traffic.
Who are the leading providers of [service] in the UK?The category authority prompt. Being absent here means never entering the process.
Which vendors should we shortlist for [requirement]?Explicit shortlist construction, decided by proof, references and category presence.
Has anyone solved [problem] for a company our size?Case-evidence prompts where specific, sector-matched proof gets you named.
What should we ask vendors when evaluating [category]?An evaluation-criteria prompt. Shaping the criteria is quieter than being named, and often more valuable.
We build your prompt set from your own category and run it against live models - these are illustrative.
Proof is the currency
B2B answers are built from analyst coverage, directories, case evidence and category commentary - not campaign pages. Models are looking for reasons to justify naming a vendor, and specific proof is the only thing that supplies them.
The buyer is a group
Multiple stakeholders research independently. You need to be defensible to a sceptic, not just appealing to a champion.
Specifics beat positioning
Named sectors, sizes, outcomes and constraints give a model something concrete to cite. Positioning language gives it nothing.
Analysts and directories carry weight
Third-party category sources are heavily weighted precisely because they are not the vendor speaking.
What B2B GEO involves
Shortlist prompt audit
We test the category, shortlist and evaluation prompts your buyers use, and map which vendors are named and why.
Proof & case evidence content
Turning client outcomes into specific, structured, citable evidence - sector, scale, constraint and result.
Category authority building
Original perspective and data that makes you a source models quote when explaining the category itself.
Analyst & directory presence
Coverage and consistency across the third-party sources models weight most heavily in vendor answers.
Written for the sceptic in the room
Enterprise buyers are trained to discount vendor claims, and models behave similarly. Content that survives scrutiny is content that gets cited.
“Leading provider” is unciteable. “Deployed across 40 sites in regulated manufacturing” is a fact a model can use.
Stating who you are not for is a strong trust signal and helps models place you accurately rather than skipping you.
Client references, sector proof and verifiable outcomes are the most powerful assets in the category.
How we measure B2B GEO
- Vendor shortlist inclusion rate by prompt set
- Category authority citation share
- Sector and use-case match accuracy in answers
- Analyst, directory and third-party coverage
- Accuracy of model-stated capabilities and positioning
- AI referral traffic and pipeline attribution in GA4
- Before/after prompt testing on live models
- Competitive displacement on category prompts
We work across regulated and high-consideration categories
B2B GEO questions
What is B2B GEO and AI SEO?
The search volume for these prompts is tiny - is it worth it?
How do we prove ROI on something this early in the funnel?
What if we can't publish client names?
Is this different from thought leadership content?
How does this compare to your SaaS GEO service?
See whether AI puts you on the shortlist
We'll test the category and shortlist prompts your buyers use and show you which vendors are being named in your place.