Finance GEO & AI SEO. Break the comparison site monopoly on AI answers.
Ask an assistant about a financial product and it answers from comparison sites, regulators and consumer publications. Authorised firms are barely present. That is a structural gap, and it is addressable.
High-stakes prompts, cautious models
Financial prompts sit in the category where models are most careful and most likely to defer to third parties. Providers that publish clear, evidenced, compliant information get cited directly - most never try.
Best business bank account for a small limited companyA shortlist prompt currently answered almost entirely from comparison sites.
Should I fix my mortgage now or go variable?A guidance prompt where being the cited authority is worth more than any single product listing.
What's the difference between a stocks and shares ISA and a LISA?An explainer prompt. Clear, compliant educational content is the most reliable route into finance answers.
Is [provider] FCA authorised and how is my money protected?A trust check where authorisation status and protection scheme detail decide the answer entirely.
We build your prompt set from your own category and run it against live models - these are illustrative.
The category models trust least - and defer most
Every model treats money as high-risk. They hedge, they caveat, and they cite intermediaries rather than providers. Firms that publish genuinely useful, compliant, evidenced information can displace those intermediaries, because almost nobody is competing for it.
Authorisation is a citation asset
Regulatory status and protection scheme membership are verifiable third-party trust signals models actively look for.
Explainers beat product pushes
Models cite the clearest explanation of a concept far more readily than a product page. Educational authority converts into product visibility.
Compliance and visibility align
Fair, clear and not misleading is not just the rule - it describes exactly the content models are willing to repeat.
What finance GEO involves
Financial prompt audit
We test product, guidance and trust prompts in your segments and map which sources and providers models currently cite.
Educational authority content
Compliant, evidenced explainer content built to become the cited source, with your compliance team in the loop throughout.
Authorisation & protection signals
Making regulatory status, protections and terms explicit, structured and machine-readable.
Comparison source strategy
Improving how comparison sites and consumer publications describe you, since those are what models quote today.
Built for financial promotion rules
Anything that constitutes a financial promotion has to be fair, clear and not misleading, with appropriate risk warnings and sign-off. We build to that standard by default and route everything through your compliance function.
Content is designed to sit inside FCA financial promotion requirements, including balance, prominence and risk warnings.
Material is built to support good customer outcomes and understanding, which is also what makes it citable.
Nothing is published without your compliance approval. We work to your approval process, not around it.
Aggentic provides marketing services. We are not authorised to give financial or compliance advice, and all promotional material is subject to your firm's own approval process.
How we measure finance GEO
- Direct-provider citation share vs comparison sites
- Explainer and guidance prompt citation rate
- Accuracy of model-stated products, rates and terms
- Authorisation and protection signal coverage
- Comparison and consumer-press source sentiment
- AI referral traffic and application attribution in GA4
- Before/after prompt testing on live models
- Compliance approval recorded on every published asset
We work across regulated and high-consideration categories
Finance GEO questions
What is finance GEO and AI SEO?
Why do AI assistants cite comparison sites instead of providers?
Does this comply with FCA financial promotion rules?
Can AI assistants give financial advice about our products?
Is this relevant for fintechs as well as established firms?
How does this relate to insurance?
See who AI cites in your product category
We'll benchmark direct-provider visibility against the comparison sites currently owning the answer, and map a compliant route in.
Marketing services only. Not financial, regulatory or compliance advice.